Diesel Shoes

The clique was founded by Renzo Rosso and his former boss http://www.dieselshoes.org Adriano Goldschmied (of the AG Jeans company) in 1978. Diesel's milestone years include 1985 (Renzo's complete acquisition of the company), 1991 (beginning of the international marketing strategy) and 1996 (opening of Diesel's first flagship store on Brand-new York City's Lexington Avenue).

Brands like Diesel are element of a surge of small denim-based brands like True Religion, Seven for all Mankind, Metal and Republic and Organ Denim & Bolt to name a few. There are said to be over 700 denim-based brands in journey to date according to fashion management trade-magazine Women's Wear Daily [WWD].